Championing the subsequent wave of rising abilities, Frequency is establishing itself as a strong participant throughout the impartial label house, having simply launched a customized YouTube Content material ID system and expanded with a brand new publishing arm.
The tastemaker imprint’s early days date again to 2013, when founder Kelvin Ruijters seen a scarcity of availability of royalty free music on-line. Aiming to deal with this drawback and supply the subsequent wave of creators with music they might use with out the concern of copyright issues, he launched Frequency. Virtually 10 years later, the label is sticking to its mantra to discover, create and share music collectively.
Since its humble beginnings, Frequency has advanced into two separate imprints, alongside a freshly-launched publishing arm. Considered one of Frequency Music’s earliest success tales grew to become EDM star Arc North, who has amassed tens of thousands and thousands of worldwide streams throughout his catalog, as nicely 700,000 followers and movies which have been considered over 110 million instances. Gifted artists reminiscent of Rival, Cadmium and Jon Becker adopted go well with, who took benefit of Frequency’s prioritization of artist improvement, visible identification and musical high quality.
Over the previous couple of years the corporate’s Frequency Recordings arm set its sights in recruiting expertise outdoors of the digital music world, serving to launch the careers of artists reminiscent of singer/songwriter Euan Allison, whose soothing, debut EP ‘Lights Off’ amassed over 8 million streams and loved large help from digital platforms. Constructing long-term relationships with artists who moderately fall into the pop or indie world, Frequency Recordings isn’t certain by particular genres, championing rising expertise irrespective of their musical background or identification.
Considered one of Frequency Recordings’ newest releases was Jack Shore’s debut EP ‘Can We Keep Right here Perpetually,’ which noticed him step into his personal as an artist first. Collaborating with Michael Shynes to unveil 4 dancefloor-ready and synthwave-infused radio hits, Jack Shore solidified himself as a expertise to look at underneath Frequency, and set himself up for long-term success.
Frequency has jumped headfirst into 2023, having just lately launched its customized YouTube Content material ID system, which is able to permit artists and labels to` seamlessly deal with their digital rights administration on YouTube. Frequency’s built-in system acknowledges movies of content material creators and monetizes those that didn’t credit score correctly, whereas giving 24-hour help to shoppers in a joint-venture with We Are Period B.V.
Whereas the rising firm is aiming to turn into a real competitor to all of the widely-known and revered (main) labels which can be dominating the enterprise, their early values nonetheless stay: assist modern music shine and domesticate a powerful group.
Frequency Social Media: